Mission Statement & Operational Functions
Mission Statement

To contribute to the increase in the economic growth of the Waukesha Pewaukee area by active promotion and development of the area as a major destination for overnight stays for conventions, meetings, and visitor travel, by focusing on service, marketing and education.

Operational Functions

The WPCVB (Waukesha Pewaukee Convention and Visitor Bureau) is an economic development organization that attracts overnight visitors in the convention, leisure and sports markets through sales, marketing and destination development.

Convention Sales:

The Bureau’s Convention Sales Manager works closely with meeting planners — in the corporate, association and SMERF (Social, Military, Educational, Religious, Fraternal) market segments — to host their next event in Waukesha Pewaukee by offering numerous complimentary services such as: facility information, room availability, site inspections, secure room blocks, on-site opening ceremony needs, etc.

Sports Sales:

The Bureau’s Sports Sales Manager works to inform area facilities the economic benefits of hosting a tournament, as well as, reaching out to tournament organizers to promote and bring tournaments to the area by offering numerous complimentary services such as: equipment storage, gathering room, group rate upgrades, early bird breakfast set-up, late check-out, etc.